You are currently browsing the archives for the Skype interview tag.

Steven C. Wyer | Google Fact Checking Expanded Worldwide

April 28th, 2017

Not all claims posted online are true, says search engine marketing expert Steven C. Wyer. Now, Google hopes a special callout will help Internet searchers make better decisions by offering visible notations of an article’s legitimacy provided by third-party reviewers. In October 2016, Google launched a new fact-checking article support system within the Google News feature. Originally released in the US and UK, fact verification is now a part of global search results, according to Steven C. Wyer.

Fact checks now standard

Internet users now have access to rich snippets showing fact checks by verified third-party resources, says Steven C. Wyer. The fact check feature is visible under the search results and notes who made the claim and which independent party performed the check. For instance, a search result for the query “Clinton sold uranium to Russia” finds the claim is untrue as verified by Snopes, the Internet’s most trusted fact-checking website. Steven C. Wyer reports that any publisher is eligible to apply for Google’s special fact-checking callouts, though there are certain guidelines which must be followed.

Read more »

Termination of Google Map Maker May Have Terrifying Consequences, Says Steven C. Wyer

March 22nd, 2017

In March, Google plans to shut down its largely unpopular Map Maker feature, says Steven C. Wyer of Third Coast Interactive, Inc. Despite its flaws and negative reception, small and medium-size business owners should be wary of its dissolution.

According to Steven C. Wyer, Map Maker has been the subject of bad press over the years due to rampant user abuse. In 2015, Map Maker was temporarily shut down while Google rectified a number of high-profile cases of spam related to the service, Steven C. Wyer reports. Map Maker has been used to spread racial slurs and passive-aggressive political statement across the Internet.

When Google announced recently that Map Maker was soon-to-be history, many people rejoiced. It is not, however, a time to celebrate, cautions Steven C. Wyer.

Steven C. Wyer believes the termination of Map Maker simply allows spammers to remain completely anonymous as they turn to Google Maps to make their mischief. The chief differences between the two are that changes in Map Maker are recorded publicly while suggested edits – which are typically not reviewed – to Google Maps remain entirely hidden to all except Google. This is a problem for business owners who may not check their Google listing every day, explains Steven C. Wyer.

Suggested edits within Google Maps can be detrimental for a business, Steven C. Wyer reports. For instance, in 2016 the listing for Trump Towers was temporarily removed when someone suggested the completely legitimate listing was fallacious. The White House, too, has not been exempted from malevolent attacks by Map Maker users. Racial slurs directed at former Pres. Obama have, on more than one occasion, been tagged as a search term for the White House.

Political figures aren’t even the bull’s-eye that spammers target most often, Steven C. Wyer insists. In November 2016, and unscrupulous lead collection agency replaced the phone number for approximately 60 insurance companies with their own toll-free telephone numbers. In this case, searchers hoping for new life, health, or auto insurance unwittingly gave their information to a company who then sold it to the highest bidder, says Steven C. Wyer.

Further complicating matters, business owners are not alerted to changes via Google Maps. Steven C. Wyer notes that most are made aware of issues when they are discovered by accident or, occasionally, by a customer.  Spammers additionally still have the capability of creating fake listings and reporting legitimate companies as spam. Once branded as such, it can take a week or more for the business owner to reinstate their listing, which as Steven C. Wyer points out, costs a business customers and leads to lost income.

For now, Steven C. Wyer asserts it is in the best interest of a company to claim their listing via Google My Business and monitor for changes each day. When unauthorized changes are made, they can be returned to normal through the Dashboard. However, there is nothing stopping a competitor, angry customer, or other individual intent on harming the business from doing it again, laments Steven C. Wyer.

Steven C. Wyer has been guiding people through the deepest depths of the Internet since 2006. For more information or to contact Third Coast Interactive, visit 3Ci.com.

Steven C. Wyer | Forthcoming Apple iOS Updates Benefit Developers and Users

February 10th, 2017

The Apple developer community is celebrating the recent announcement that iOS 10.3 will allow product owners to respond to customer reviews through the app store. This, according to Steven C. Wyer of Nashville’s Third Coast Interactive, Inc., an online marketing and digital branding firm.

Through Google Play, Android developers have long been able to respond to both positive and negative customer feedback. iOS 10.3, which is currently in beta, also allows developers to solicit reviews in new, albeit limited, ways, says Steven C. Wyer.

Steven C. Wyer notes common complaints regarding Apple’s ratings and review system describe the app store platform as antiquated compared to Android’s user-friendly digital store. The current iOS bars developers from responding to negative reviews, which are frequently unwarranted, explains Steven C. Wyer. Customers often misunderstand certain features or voice complaints about a known bug that is then addressed in later releases. Previously, once these reviews were posted, developers had no way of refuting information or providing helpful tips to frustrated customers. This missing ability, says Steven C. Wyer, may have discouraged app developers from releasing new products.

Read more »

Steven C. Wyer | How to Get Noticed with Google

December 16th, 2015

Google is no doubt the largest search engine in the world, reports Steven C. Wyer. Proper exposure through Google can offer a business the opportunity to reach consumers from down the street to around the globe.

Google My Business

Google My Business is a free product offering from Google, according to Steven C. Wyer. It is essentially a directory that captures data regarding a business’s type, hours, customer reviews, and contact information. Google My Business compiles data from public sources but allows companies to “claim” their listing. Claiming a listing lets the business update its information and tells consumers they are active.

Steven C. Wyer explains that Google My Business utilizes existing public data to help information seekers locate a suitable business for their needs. This may be a restaurant, shoe store, or anything in between. Google My Business integrates maps and one click calling for mobile users.

AdWords

AdWords is a PPC (pay per click) advertising option offered by Google, says Steven C. Wyer. The program allows businesses to create an ad that targets a specific keyword term. For example, an individual looking for a dog groomer might type the search terms “dog grooming” and “City, State” into the search bar. Google AdWords affords these service providers the opportunity to capture this business by appearing on the first results page, either in the main list or sidebar.

Google AdWords utilizes search terms to help information seekers find exactly what they need, when they need it. The Adwords’ admin features allow a company to see which advertisements work and which don’t. Insights are available 24/7 and may be tweaked mid-campaign, if necessary. According to Steven C. Wyer, Google AdWords is an instantaneous way for a business to be found by people as they are searching for a particular product or service.

Steven C. Wyer delivers straight talk about online libel and slander

October 3rd, 2011

In this Skype interview with Web Pro News, Steven C. Wyer answers questions relating to online slander

Copyright © 2017 Steven C. Wyer | Reputation Advocate | Steven C. Wyer