Steven C. Wyer | How to Get Noticed with Google

Google is no doubt the largest search engine in the world, reports Steven C. Wyer. Proper exposure through Google can offer a business the opportunity to reach consumers from down the street to around the globe.

Google My Business

Google My Business is a free product offering from Google, according to Steven C. Wyer. It is essentially a directory that captures data regarding a business’s type, hours, customer reviews, and contact information. Google My Business compiles data from public sources but allows companies to “claim” their listing. Claiming a listing lets the business update its information and tells consumers they are active.

Steven C. Wyer explains that Google My Business utilizes existing public data to help information seekers locate a suitable business for their needs. This may be a restaurant, shoe store, or anything in between. Google My Business integrates maps and one click calling for mobile users.

AdWords

AdWords is a PPC (pay per click) advertising option offered by Google, says Steven C. Wyer. The program allows businesses to create an ad that targets a specific keyword term. For example, an individual looking for a dog groomer might type the search terms “dog grooming” and “City, State” into the search bar. Google AdWords affords these service providers the opportunity to capture this business by appearing on the first results page, either in the main list or sidebar.

Google AdWords utilizes search terms to help information seekers find exactly what they need, when they need it. The Adwords’ admin features allow a company to see which advertisements work and which don’t. Insights are available 24/7 and may be tweaked mid-campaign, if necessary. According to Steven C. Wyer, Google AdWords is an instantaneous way for a business to be found by people as they are searching for a particular product or service.

Posted on December 16th, 2015
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